Versatility in wine is usually discussed in the context of food—when a wine works well with distinct types of cuisines. But why stop there? René Barbier is making a statement for flexibility that goes further. The brand’s two fresh, modern Mediterranean wines are right at home at the table; pleasing crowds for parties; and serving as a surprisingly fruitful base for cocktails.
It starts with the wine itself—simple, just red and white, made in Catalunya. Both are blends—positioning them naturally in one of the current wine market’s hottest categories—the red comprised of Merlot and Tempranillo, the white combining native Spanish grapes Xarello, Macabeo and Parellada. Even more telling than the grapes, however, is their style: fresh, clean, fruity and smooth.
René Barbier’s easygoing style perfectly fits the wine’s Mediterranean roots, “where wine is not only a part of every meal, it is a part of life,” notes Alie Burnet, Brand Manager-Import Brands at Freixenet USA. Evocative label imagery and an affordable price point add appeal as will.