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Despite the spirit's decidedly Eastern European origins, the story of vodka in the United States is like a metaphor for the American Dream: essentially making something out of nothing. The "nothing" in question is the notion that vodka is, by definition, a neutral spirit without color, flavor or odor. It's the ultimate blank canvas; its value is derived from savvy marketing and being able to tell a good brand story. Read more>>







"As I was growing up, I remember my father telling everyone that he would only drink my mother's Bloody Marys. She's a fantastic cook and every once in a while my mom would make a Bloody Mary for my dad. When I was [living] in Charleston, SC, I would take my parents to these fantastic Sunday Brunch spots. My father still refused to order a Bloody Mary from any menu, adamantly stating that he'll only drink my mother's Bloody Marys.

One day I watched my mom prepare my dad's Bloody Mary. The ingredients were so simple: adding horseradish, a couple of bleu cheese stuffed olives and those little things that they liked," Brittany brightly reminisces. Then, it [the meaning of what my mother's cocktail meant to my father] resonated within me. "It [a cocktail] didn't have to be complex or complicated. It just has to be presented with care and with love, and simply taste good," states Brittany, the Bar Supervisor/Mixologist of LBLE Bar in the Hilton Waikiki Beach Hotel.

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