Just-released 2014 sales data compiled by the Distilled Spirits Council (DISCUS) reveal what most retailers and
many marketers already knew: higher-priced tequilas have caught fire. Super-premium (SRP $30+) brands shot up
nearly 15% in volume, while high-end premium ($18-$30) and premium ($12-$18) grew at the same healthy but
more modest 3.7% rate. So strong is the top end of the market now that super-premium accounts for about 40%
of supplier revenue in the tequila category. Brian Bowden, a VP overseeing spirits, beer, beverages and tobacco for the California-based BevMo! stores, notes that customers are more often open to higher-priced tequila expressions. "We've seen an increase in our price points toward more of the premium and super-premium and a decrease in mixtos. During the holidays, for instance, whether for gifting or personal consumption, some of our best SKUs were between $75 and $125 in terms of sales." Read more>>
In order to survive the mental and physical demands of a Bartender's lifestyle, one must attain "Balance" resulting from 'acceptance' [of inner peace, inner strength, and inner discipline of one's spirit]. Embracing the concept of acceptance, allows anyone to be open to take-on challenges proposed by life and oneself. "If you live a balanced life outside of work, it helps decompress the heavy workload of bartending," states Tanner Mock, Bartender of Pint + Jigger.
An important discipline that had begun and has continually been developed since childhood was long distance running. It all began when my dad entered me [as a child] into a kid's mile relay race, and he was scheduled to run a 10K race that very day. I had unexpectedly come in second [with no experience with 'long distance running'] to a kid three years older than I and he was also a seasoned runner. Although I felt like I was gonna drop dead, I thought, "I can [definitely] do this." I currently run about 5 miles before my shifts at Pint + Jigger. Running resolves the stresses of the previous [night's] workload, and it clears my mind and body to confidently look forward to a new day.