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Good things come in small packages. In the case of Value Added Packages (aka VAPs),
good things come in small packages, big packages, colorful packages and see-thru
packages. Sometimes it's a corkscrew; often it's glassware; occasionally it's really different (tequilainspired drum set, anyone?). But to many holiday shoppers,
these add-ons are just the bonus they need to make a gift-buying decision, whether they are wavering on which product to pick or just in a hurry.

That's the theory, of course. In practice, wine and spirits merchants have a major challenge just in terms of sorting
through the options and choosing VAPs that make sense for them. The devil is always in the details. Should you stick
with brands you sell, or test out new ones? What price point do you target, or do you want a broad range? And, mais oui:
Where are you going to put them all?













Here are a few tips to incorporate these seasonal special-edition products into your store. Read more>>










The question usually arises, what is the difference between a bartender and a mixologist? One industry writer says, a mixologist… "adapts the culinary arts to drink-making and expands the concept of what cocktails can be." A mixologist can also be a bartender, but a bartender is not always a mixologist. Anyone who has has the pleasure of tasting the cocktails created by Chandra can taste the creativity and flawless technique she puts into each of her drinks. Read more>>