• Rate Card
• Editorial
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• Editorial Columns
• Audience
• Advertising

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Media Kit: Editorial Approach

Editorial approach

• Time Saver

“Every dispenser and retailer knows the difficulty they've had maintaining an up-to-date price list from all suppliers how impossible it was to find out where to purchase those hard-to-get brands.”

Calculation:

• If it saves 15 minutes x 1 ordering a week x 4 per month = 1 hour
• If 1 hour is worth $30/hour
• $30 x 12 months = $360 in annual savings

 

• Staff Education
  • Online database of handouts for training
    • August Issue: Cider 101
  • Independent product reviews from a professional perspective​

NATIONAL FEATURE ARTICLES

We are making room in 2018 for more mixology. In addition to Last Call, focusing on a single drink, we are going to morph our popular online cocktail round-ups into the print magazine as well, tapping seasonal, thematic or trend-oriented angles.

Look for regular Q&A’s with America’s top sommeliers on the trends they are seeing in their restaurants, as well as tips on managing wine programs, and help demystifying wine jargon.

COLUMNS 

In addition to our monthly features, each issue contains recurring columns which cover all the important trends and developments in the beverage alcohol business: 

NEW PRODUCTS: 
The latest wines, spirits and beers to hit the market. 

THE CHANGING WORLD OF RETAIL: 
How to best compete in the increasingly complex retail environment. 

TRENDSPOTTING: 
Reporting on the most current innovations and next-new-thing in the industry. 

THE FIND & WINE BUZZ: 
A spotlight on hard-to-find or one-of-a-kind new wine and spirits products. 

LAST CALL: 
An insider’s look at the cocktails trending today. 

INDUSTRY PROFILES: 
A peek behind the curtains of the most successful restaurateurs, retailers, importers and distributors.

Vertical Divider

New Hawaii Columns:

• Wine Decanted by Jenni Burgess

Unique perspective: Written by Sommelier who has a day job as a Global project manager at one of the largest Tech companies

• Sustainable Bar Design by Gabrielle Maser
  • Unique perspective with 15 years bar experience at both high volume and craft places and a BA in Interior Design
    
    
    
• Hawaii Producer Series
  • Written by the Hawaii Beverage Guide Team, the series approaches each product through the eyes of a craft bartender so that the story of the product can be passed onto the guest

Print
Hawaii Beverage Guide is distributed through

• Subscribers
  
• Distributors
  
• Single Magazine Online Purchases
  

As the state’s only service industry publication entirely dedicated to beverages, our readership is particularly specific.  They are: On premise and off-premise buyers and purchasing influences.

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Other Platforms

hawaiibevguide.com
The latest issue of Hawaii Beverage Guide is also available to subscribers in digital format.  The website has been rebuilt to reach a broader audience. It now features:

• News and Events: Current industry news and information about beverage alcohol brands
  
• Beverage Guide: Hawaii Beverage Guide’s independent reviews of product.  Most importantly it goes beyond tasting notes and focus on how to use the product be it in a cocktail, on the rocks or neat.  Each product also allows for our community to leave their own flavor pairings, favorite cocktail recipes and tasting notes.
  
• Subscriber only content includes prior articles that can be used by subscription carrying accounts as training handouts to staff
  
• Featured articles that are interesting to the general public.  This includes Wine Decanted by Jenni Burgess, Sustainable Bar Design by Gabrielle Maser, and Hawaii Beverage Guides Hawaii Producer Series
  

Social Media
Facebook
Hawaii Beverage Guide’s primary social media channel is use to communicate upcoming events open to both the industry and the public as well as recaps of events like bartending competition.

Instagram
As the food and beverage world has become very #instafood friendly, we use the platform to feature #instagood cocktails and recipes as well as on-premise accounts.  We will occasionally use this platform to announce events as well.

Coming soon

• Restaurant Business: A column on business tips and economic trends
• Chef’s Corner: Industry insight and tips for Bar owners from an ilima award winning Chef.