*Prices are negotiable depending on duration of ad buy.
Hawaii Beverage Guide Featured Columns
- Hawaii Producer Series
- Hawaiʻi ʻĀina Brewers
The Hawai’i Aina Brewers column features a local brewery and helps them tell their story. This includes the brewery's founding story, the key people involved, the approach to ingredients, styles of beer the brewery makes, their methodology, and most interestingly what inspires them to make beer. - Hawaiʻi ʻĀina Distillers
The Hawai’i Aina Distillers column features a local distillery and helps them tell their story. This includes the distilleries founding story, the key people involved, the approach to ingredients, the styles of distillates produced, the distillation methodology, and most interestingly what inspires them to distill.
- Hawaiʻi ʻĀina Brewers
- Beverage Guide
- Category Education
When making a purchasing decision, it is often helpful to understand the larger category and before making the specific product selection. As part of The Beverage Guide, we provide insight into the production choices of the the brewer, distiller, or winemaker. In doing so, we also help dissect larger categories into smaller, more relevant ones. - Product Level Insight
The Beverage Guide column provide in-depth product insight and reviews on beer, wine and spirits that include what a product is made of, how it’s made and traditional tasting notes. What makes this section unique is a focus on how to utilize product within the context of a beverage program. For spirits this includes the ingredients the spirit pairs with and the suggested methods of utilizing the spirit in a drink be it stirred, shaken, on the rocks or neat. - Brand Spotlight
This column will give an overview of the brand and feature the key people involved, the styles of products they make, their methodology, and most interestingly what inspires them to produce their product. - Product Index
Instead of being limited to the Brand Index in the print version of Hawaii Beverage Guide, hawaiibevguide.com provides a searchable product index.
- Category Education
- Coming soon
- Restaurant Business: A column on business tips and economic trends
- Chef’s Corner: Industry insight and tips for Bar owners from an award winning Chef.
2021 Hawaii Editorial Calendar
- January
- Malbec
- Malbec
- February
- Sake
- Sake
- March
- Riesling
- Gewürztraminer
Spirits
- American Whiskey (Bourbon, Rye, Corn and Tennessee)
- Japanese Whiskey
- Scotch Whiskey
- Gin
- Rum
- Tequila
Wine
- Chardonnay/ Pinot Noir/ Champagne
- Moscato/ Prosecco
- Syrah/Grenache/Rhone blends
- Pinot Griggio/ Sangiovese/ Other Italian Wines
Remainder order to be determined. Potential advertisers may put in requests.
National Editorial Calendar from Beverage Media Group
Hawaii Beverage Guide has a readership of 600+ which includes
As Hawaii's only service industry publication entirely dedicated to beverages, our readership is particularly specific. They are: On premise and off-premise buyers, purchasing influencers and distribution personnel.
- Subscribers
- On - Premise
- Off - Premise
- Distributors
- Single Magazine Online Purchases
As Hawaii's only service industry publication entirely dedicated to beverages, our readership is particularly specific. They are: On premise and off-premise buyers, purchasing influencers and distribution personnel.
Web
hawaiibevguide.com
The latest issue of Hawaii Beverage Guide is also available to subscribers in digital format. The website has been rebuilt to reach a broader audience. It now features:
The latest issue of Hawaii Beverage Guide is also available to subscribers in digital format. The website has been rebuilt to reach a broader audience. It now features:
- News and Events: Current industry news and information about beverage alcohol brands
- Beverage Guide: Hawaii Beverage Guide’s independent reviews of product. Most importantly it goes beyond tasting notes and focus on how to use the product be it in a cocktail, on the rocks or neat. Each product also allows for our community to leave their own flavor pairings, favorite cocktail recipes and tasting notes.
- Subscriber only content includes prior articles that can be used by subscription carrying accounts as training handouts to staff
- Featured articles that are interesting to the general public. This includes Wine Decanted by Jenni Burgess, Sustainable Bar Design by Gabrielle Maser, and Hawaii Beverage Guides Hawaii Producer Series
Social Media
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Facebook
Hawaii Beverage Guide’s primary social media channel is use to communicate new articles, upcoming events open to both the industry and the public as well as recaps of events like bartending competition. Followers: 600+ |
Instagram
As the food and beverage world has become very #instafood friendly, we use the platform to feature #instagood cocktails and recipes as well as on-premise accounts. We will occasionally use this platform to announce events as well. Followers: 300+ |
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Sponsored Content Ideas
- Recognize a key account by sponsoring an interview with a bar manager or owner.
- Sponsored interviews of key brand personnel like ambassadors, Master Distiller, Company Founders, or Winemakers
- This can introduce the Hawaii Market to the person who will be leading educational seminars.
- Your Dapper Consulting will work with the brand team to develop leading questions that help craft messaging corresponding to the objectives of the visit or a particular sales campaign.
- Sponsored Brand Spotlight
- Providing an overview of the brand which features the key people involved, the styles of products, production methodology, and most interestingly what inspires the brand.
- The Brand Spotlight can be used by distribution sales personnel as talking points when approaching accounts about the brand's portfolio
- Sponsored Beverage Guide Column
- Provide in-depth product information including what a product is made of, how it’s made and traditional tasting notes. To take it one step further, the post will focus on the ingredients the spirit pairs with and the suggested methods of utilizing the spirit in a drink be it stirred, shaken, on the rocks or neat. There can also Hawaii Beverage Guide Commentary to provide perspective of the product within the category.
- If there is already a product review in the Beverage Guide section, a repost of article in the magazine will have no writing cost unless there are changes made to the original post.
- Social Media posts to instagram and facebook are included with sponsored articles. Advertisers will be encouraged to repost the social media assets as well.