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NEWS AND EVENTS

UFC® ANNOUNCES PARTNERSHIP WITH BLACKHEART  SPICED RUM

9/5/2018

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​Las Vegas – UFC®, the world’s premier mixed martial arts organization, today announced a new marketing partnership agreement with Blackheart Premium Spiced Rum, in which the distilled spirits brand will serve as the organization’s first-ever 
“Official Rum of UFC” in the United States. Blackheart Premium Spiced Rum is owned by Heaven Hill Brands®, America’s largest independent family-owned and operated distilled spirits company. 

“We’re thrilled to have Blackheart Premium Spiced Rum join us as an official partner,” UFC Senior Vice President of Global Partnerships Paul Asencio said. “UFC takes pride in aligning itself with top tier brands that offer exciting products and Blackheart Premium Spiced Rum is a great fit alongside our other partners.”
 
As part of this collaboration, Blackheart Premium Spiced Rum will have a branded presence inside the world-famous Octagon® and at UFC VIP Experiences during key events throughout 2018-2019, beginning with UFC FIGHT NIGHT®: EDGAR vs. KOREAN ZOMBIE. The event, which takes place on Saturday, November 10, at Pepsi Center in Denver, will be the focus of attention as it also marks UFC’s historic 25th anniversary celebration. The fast-growing Spiced Rum brand will also be integrated across multiple UFC-based social and digital platforms.
 
“We are thrilled to step into the Octagon as the Official Rum of UFC. As Blackheart Rum continues to outpace the category in growth, we are always looking for ways to elevate our presence through engaging, innovative experiences with fans,” said Hannah Venhoff, Heaven Hill Senior Brand Manager. “The alignment with UFC expands our involvement in MMA and further supports the spirit of the brand.”
 
Starting in September, UFC and Blackheart Premium Spiced Rum will be featured on co-branded retail point of sale materials in locations across the U.S. and also in various digital and social media co-branded promotions.For more information, please visit BlackheartRum.com. 

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  • Subscribe
  • Digital Edition
    • Digital Edition
  • The Beverage Guide
    • Beer >
      • Kamaʻāina Brewers >
        • Kauai Breweries >
          • Kaua'i Island Brewing Co.
        • Oahu Breweries >
          • Aloha Beer Co
          • Beer Lab
          • Bent Tail Brewing
          • Broken Boundary Brewery
          • Hana Koa Brewing Co
          • Honolulu Beerworks
          • Inu Island Ales
          • Lanikai Brewing Co
          • Waikiki Brewing Company
        • Maui Breweries >
          • Maui Brewing Co
          • Maui Seltzer
          • Kohola Brewery
        • Big Island Breweries >
          • Big Island Brewhaus
          • Ola Brewing
          • Hilo Brewing
          • Kona Brewing
      • Firestone Walker Brewing Co
      • Golden Road Brewing
      • San Miguel
      • Stella Artois Summer Solstice Lager
    • Spirits >
      • Kamaʻāina Distillers >
        • Aloha Awamori
        • Hali'imaile Distilling Company
        • Hanalei Spirits
        • Hawaii Sea Spirits
        • Hawaiian Shochu Co
        • Island Distillers
        • Ko Hana Rum
        • Kolani Distillers
        • Koloa Rum >
          • Koloa Cacao Rum
        • Ko'olau Distillery
        • Kuleana Rumworks
        • Kupu Spirits >
          • Kupu Whiskey
        • Royal Hawaiian Spirits
      • Bitters
      • Brandy >
        • Emperador Brandy
        • Fundador Brandy
      • Gin >
        • Indoggo Gin
      • Liqueurs and Cordials >
        • Chareau
      • Ready Made Cocktails >
        • 10 Barrels Brewing Co.
      • Rum >
        • Lemon Hart and Son
        • Real McCoy Rum
        • Tanduay Rum
      • Shochu
      • Mezcal and Tequila >
        • Tequila Making >
          • The Science of Tequila
        • Casa Sauza
        • Del Maguey
        • Tequila Comisario
        • Tequila Komos
      • Vodka
    • Cider >
      • Paradise Ciders
    • Sake
    • Wine >
      • Winemaking >
        • Hawai'i Beverage Guide To: >
          • A Guide to: Wine Prefermentation Practices
          • A Guide to: Wine Microbes
          • A Guide to: Wine Fermentation Physical Environment
          • A Guide to: Wine Fermentation Chemical Environment
          • A Guide to: Post Fermentation Flavor Adjustments
          • A Guide to: Post Fermentation Process: Stabilization
          • A Guide to: Wine Bottling
          • A Guide to: Wine Faults
          • A Guide to: Wine Polyphenols
        • Red and White Grape Aroma Compounds
        • Viticulture: The Science of Grape Growing
        • Wine Aroma Compounds: Pt 1
        • Wine Aroma Compounds: Pt 2
      • Kamaʻāina Wine Makers
      • Wine Styles >
        • White Wine Styles >
          • Riesling
          • Sauvignon Blanc
        • Rosé
        • Red Wine Styles >
          • Bordeaux Reds
          • Cabernet Sauvignon
          • Gewürztraminer
          • Grenache
          • Malbec
          • Merlot
          • Non-Alcoholic Wine >
            • Fre: Alcohol -Removed Wine
          • Zinfandel
        • Sparkling Wine
    • Non-Alcoholic Beverages >
      • Kamaʻāina Beverages >
        • Hawaiian Sun
    • Production Fundamentals >
      • A Guide to: Alcohol Fermentation
      • Distillation and Stills
      • A Guide to: Oak Barrels
      • A Guide to: Filtration
    • Featured Articles >
      • 2022 No/Low Alcohol Beverage Market Perspective
      • Hawai'i Beverage Guide To: >
        • A Guide to Cocktail Construction
        • A Guide to Filipino Flavors
        • A Guide to: Japanese Flavors
        • A Guide to Pricing Strategy
      • Your Dapper Consulting: Democratization of Venture Capital
    • Product Index
    • New Products
  • News and Events
    • Cheers to Seventy-Three Years
    • Navigating COVID-19
  • About
    • Contact
  • Terms & Conditions